Meer naamsbekendheid door retargeting

Braem is een bedrijf in de vrachtwagensector in Handzame, gespecialiseerd in de wereldwijde verkoop van gebruikte vrachtwagens. Het bedrijf adverteert al meer dan 15 jaar op TrucksNL, ze plaatsen ongeveer 500 advertenties per maand. In 2020 hebben ze als aanvulling het product retargeting bij TrucksNL afgenomen en dat heeft gezorgd voor meer conversies.

Retargeting

Looking for professional help for banners

Gradually, Braem decided to have the banners provided by TrucksNL "In the past, we did our own testing using our own website's cookies. Unfortunately, the results were disappointing and we stopped doing this. Eventually we got in touch with someone from TrucksNL and decided to try banners through them. The ad banner still performs well," says Jeroen van Braem.

That the ad banner performs well is evident from the statistics. Braem's retargeting banner has a conversion rate that is above average. "Every quarter I get a nice report from TrucksNL where I can see the results."

Why banners?

"We chose banners to increase our brand awareness on websites. We want visitors to click on our banner so that we generate more conversions, which ultimately leads to more sales."

TrucksNL can apply banners to reach people interested in the products and/or services the company sells. This is done by displaying banners with on various relevant websites. When someone then clicks on your banner, they are redirected to the company's website.

Whether Jeroen sees the benefits of banners? 'Yes, right now we are looking at additional opportunities with TrucksNL to perform even better.' 'TrucksNL is a very professional company and has proven to deliver results. My compliments!

About Braem

Bream was founded in 1954 by two brothers both with a passion for trucks and engineering. Over the years Braem has grown into a leading company with around 250 employees. Their headquarters are in Handzame where they currently have around 500 vehicles in stock in their showroom. Besides selling used trucks, Braem also sells aggregates and truck parts for MAN & Mercedes-Benz. In addition, Braem also offers repair services.

Who their customers are is a good question, which Jeroen says is very diverse: "Sometimes it's a transport company and other times it's someone from Africa who needs a water tank to supply his village with water'".

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